REGISTRATION IS OPEN! REGISTER NOW!
*Check out the 2025 Conference Sizzle Reel*
Get ready for the 16th Annual ASE Instructor Training Conference – live and in person! Get 20+ hours of technical update training, connect with industry peers, and much more!
Who: Every high school or college auto, collision, or truck instructor
When: July 20 – July 23, 2026
Where: Frisco (Dallas), TX
Embassy Suites Hotel
7600 John Q. Hammons Drive, Frisco, Texas, 75034
Download the 2025 Conference Agenda HERE.
Early Bird Special Offer: Register and pay by credit card by September 30, 2025 and save an extra $100 off your conference fee!
- $825 for instructors from ASE accredited programs
- $925 for instructors from non-accredited programs
- $525 for family members of instructors (includes meals and networking events for family only, not other school staff members)
- $525 for industry colleagues; Conference Sponsors receive a limited number of passes
Important Links & Documents:
· Register to attend conference here
· Click here to reserve your hotel room. Rooms are $179 per night plus tax.
· Need to submit a written request? Use our Sample Justification Letter.
· Missed the last conference and not sure what to expect? Take a look at the 2025 Conference Agenda
· 2025 ASE Instructor Training Conference Highlights
Questions? contact us at ASEconference@ase.com.
Tentative Agenda:
Monday, July 20, 2026:
- Travel Day & Check-in
- ETL Training – limited availability
- Conference Opens with a Welcome Reception in the evening
Tuesday, July 21, 2026:
- Conference Sessions Begin at 8am
- Sponsor Expo in the evening
Wednesday, July 22, 2026:
- Technical Training Sessions Continue
- Networking Event in the evening
Thursday, July 23, 2026:
- Technical Training Sessions Continue through 5pm
Sponsors:
Interested in becoming a sponsor at the largest automotive instructor training conference in the nation? Want to participate at the Sponsor Expo where you can get front row access to instructors? Email Jennifer Holland at jholland@ase.com to get on the 2026 list!